Mouse Trap another influence on Honda Cog?

28 Nov
The original 1963 commercial for the Mouse Trap Game[6]

Mouse Trap (originally titled Mouse Trap Game) is a board game first published by Ideal in 1963 for two or more players. Over the course of the game, players at first cooperate to build a working Rube Goldberg-like mouse trap. But once the mouse trap is finished, the object is to then use the machine to trap all of one’s opponent’s mouse-shaped game pieces”[7]

Ben Walker copywriter for Wieden+Kennedy stated it was clearly in their minds when they were creating the advert. I think this is simply because somebody in the room had played it when they were little and the game relies on setting off a chain reaction to achieve a very simple task. Which is essentially what the Honda Cog is doing. So I think it was nothing more than an inspiration that started the chain reaction of the creative process that created the Honda Cog. Which has influences from so many other Rube Goldberg Machine designs, but maybe Mouse Trap was the push that started the Cog idea moving.

I watched a couple videos about it and apparently most children didn’t like the game itself but had fun just setting up and playing with the Rube Goldberg Machine and making it work. Apart from the mini Rube Goldberg machine its pretty similar to most other dice based board games like Monopoly.


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