Who is the voiceover artist in The Cog?

28 Nov

220px-GKpress[9]

The narrator for the Honda Cog was none other than Garrison Keillor. Who is an American author, storyteller, humourist and radio personality. He hosts a few radio shows but more importantly he has been called upon by Honda to narrate their adds. He does have a very distinctive voice. Kind of like David Attenborough . That people can recognise and say “I know that voice he was in one of Honda’s Ads. Still most people don’t know him by name. He was chosen probably because his voice is clear, deep, distinctive, resonant kind of growl. He was not only in Cog but also in Honda’s Grr ad and you may hear his voice in the next World Cup saying “Come on, England, keep the dream alive.” If Honda continues to use him this will help to solidify their brand identity and his voice will be no longer linked to him but to Honda when heard by the public. This is a strategy employed to give adverts a personality.

Considering the complete lack of humans in the ad this is quite interesting. His words in the Cog were “Isn’t it nice when things just work?” which kind of sounds like some of his other quotes but I’m sure was given to him by the creators of the ad. The phrase is meant to give the viewers human reassurance of the quality and reliability of the Honda Accord. People often like it when there is that human touch in a product. Handmade products are often higher in value than their mass produced substitutes. Without this simple statement the advert would be incomplete and a bit empty and hollow it gives it that feel that yes it was made by humans and it will work. Quite a nice touch to the ad.

I found a few quotes from him that are quite funny and meaningful at the same time:

“Even in a time of elephantine vanity and greed, one never has to look far to see the campfires of gentle people.”[8]

“A girl in a bikini is like having a loaded pistol on your coffee table – There’s nothing wrong with them, but it’s hard to stop thinking about it.”[8]

“Sometimes you have to look reality in the eye, and deny it.”[8]

All quotes of Garrison Keillor

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